Veteran marketing and communications professional aims to amplify company’s awareness
Lakewood, CO, May 4 – Encore Electric, Inc. (www.encoreelectric.com) announced today that Meg VanderLaan has joined its executive leadership team in the newly created role of Chief Marketing Officer (CMO). VanderLaan will set the marketing strategy and provide innovative leadership for all aspects of marketing and communications for the company. VanderLaan has directed marketing and communications programs for leading companies in the engineering, construction and manufacturing industries, helping transform brands and express stories in multiple cultures, languages and countries. Most recently, VanderLaan provided marketing and communications consulting services for Colorado companies following her Chief Communications Officer role with MWH Global (now part of Stantec).
VanderLaan said, “I am fortunate to be working with the talented team, partners and clients of Encore Electric. With a strong history and reputation in the Rocky Mountain West for providing highly-technical and specialized electrical work and expertise, the company’s story is one I am eager to share.”
Encore’s President, Willis Wiedel said, “Encore Electric has been blessed with great employees and clients. They are the fabric of our values and culture, and our legacy vision demands that we maintain these qualities for the long-term. We are ready to enhance our brand and reputation in a strategic way that positively impacts the journey of our clients, employees and the communities where we live and work. I am very excited to have Meg as a part of our team. She has a tremendous resume of experience that clearly qualifies her for the task.”
An active member in the community, VanderLaan has served a number of organizations as a member of the board of directors. Currently she is a member of the board of directors for Downtown Denver Partnership’s Denver Civic Ventures and a member of the board of trustees for her alma mater, Gannon University, in Erie, Pennsylvania.